Be prepared for TV exposure with a virtual waiting room
Nothing drives traffic to a website as suddenly as television, but virtual waiting rooms can stop websites getting overwhelmed by a high-profile TV mention.
August 24, 2021
TrafficDefender Blog
The TrafficDefender blog includes news, events and articles covering online queuing
A guide to conversion rate optimization with virtual waiting rooms
Many retailers use virtual waiting rooms to prevent website crashes. However, our customers report increased conversion rates after using TrafficDefender.
July 27, 2021
How to balance stock levels and web traffic on Black Friday
According to Black Friday best practice, retailers must optimize revenues and customer experience by ensuring stock levels are synced with UX.
July 19, 2021
How to master your store’s online queue UX this Black Friday
Ahead of Black Friday, any kind of wait online might seem like bad UX, but it’s the experience whilst waiting that determines how long the wait really feels.
July 12, 2021
What actually happens when a website is overloaded?
Nobody likes trying to get onto a website only to find it’s unavailable due to too much demand. But what actually happens when a website is overwhelmed?
July 6, 2021
The hassle-free guide to a successful hot drop
Everyone loves the buzz and excitement of a hot drop, but how can retailers translate the hype for their new product into a successful online sales event?
June 29, 2021
Why scarcity marketing works and how to apply it to eCommerce
As the old saying goes, “good things come to those who wait”. The more exclusive something is, the more value we place on it. How can virtual waiting rooms help retailers take advantage of this basic psychology?
June 22, 2021
Are retailers ready for the Amazon Prime Day halo effect?
Amazon Prime Day is the biggest sales event of the year for the eCommerce giant. Now, other retailers are cashing in on the Amazon Prime Day halo effect.
June 15, 2021
How brands can maximize revenues from influencer marketing
Influencer marketing allows brands to gain exposure with specific audiences. But if their website crashes under sudden demand, how can they reap the rewards?
June 8, 2021
Can ticketing be made fair for limited access pilot events?
Several pilot events in the UK are being made open to very limited numbers. How can online ticket sales for these reduced capacity events be kept fair?
June 1, 2021
TrafficDefender and BigCommerce announce new partnership
Are you ready to take your eCommerce business to the next level? Set yourself up for success with BigCommerce and TrafficDefender.
May 25, 2021
International travel resumes in UK: Are tourism sites ready?
It’s a big week for holidaymakers in the UK as borders reopen for international leisure trips, albeit with restrictions. But are booking sites ready for the sudden demand?
May 18, 2021
Why every enterprise eCommerce site needs a virtual queue
Every major eCommerce site owner knows how important site speed and availability are at peak times. Virtual waiting rooms and online queues are essential in this strategy.
May 10, 2021
Can eCommerce sites maximize revenue with virtual queues?
As eCommerce is booming, the savvier retailers are using virtual waiting rooms to strengthen their brands, engage customers, and maximize online revenue.
May 4, 2021
How can you expand your online retail business using online queuing?
Online marketing enables smaller brands to find and speak directly to their audience. How can virtual queues help online retail businesses maximize these opportunities?
April 27, 2021
Can Virtual Waiting Rooms take Cues from Disneyland?
Welcoming millions of visitors to their parks annually, Disney have mastered the art of designing “queues that don’t feel like queues”. What are some of the tricks of the trade that online businesses can take from Disneyland when designing online queuing experiences?
April 20, 2021
How an Expertise in Bot Management Leads to More Intelligent Online Queuing
A sudden peak in web traffic usually means more bots as well as genuine users. This poses a unique problem when implementing a fair queue system, but it’s a challenge TrafficDefender is well equipped to face.
April 13, 2021
How to Improve UX with a Virtual Waiting Room
Often when describing virtual waiting rooms or online queues, we only hear about the technical implications. However, the most important factor is the UX, or how a virtual waiting room makes visitors feel.
April 6, 2021
Fulfilment: The Hidden Challenge of Peak Web Traffic
An influx of web traffic to a retail site can cause very public problems, potentially crashing sites and damaging the customer experience. But even if the site can handle increased demand, a virtual waiting room can help to fulfil orders as promised and meet the high expectations of consumers.
March 30, 2021
Is the Staycation Industry Ready for a Boom in 2021?
As we look forward to a lockdown-free summer, albeit with international travel restrictions still in place, huge swathes of holidaymakers are looking to book “staycations” at mainland UK resorts and hotels. Will this welcome boost for the leisure industry stretch booking systems too far under unprecedented demand?
March 23, 2021
Unexpected Consequences of Peak Web Traffic Part 2: Pandemic Unpredictability
The pandemic has added new risks for businesses dependent on their online presence – even those that managed to adapt to the new challenges.
March 16, 2021
Unexpected Consequences of Peak Web Traffic Part 1: Top 5 Risks
A sudden flood of web traffic isn’t always good news for businesses. Here are some potentially damaging consequences of peak web traffic.
March 9, 2021
How Can Covid Vaccination Booking Sites Avoid Crashing Despite Overwhelming Demand?
The rapid rollout of Covid vaccines has forced healthcare providers to act, leading to overwhelmed booking platforms and frustrated users.
March 2, 2021
Website & Brand Protection Essentials for 2021
From hackers to bots and even surges in traffic, are you prepared for the threats facing your website and brand in 2021?
February 23, 2021
PS5 Launch & Restock: Queuing for Consoles Shifts Online
Retailers faced new challenges when the highly popular PS5 launched last year. How can virtual waiting rooms help retailers manage demand?
February 16, 2021
What are Peak Traffic Spikes?
Large spikes in website traffic can cause site outages, unhappy customers, reduced profits and damage
December 1, 2020
Is your Black Friday traffic all that it seems?
What did we see on Black Friday 2019 and how can your business prepare for this year’s holiday sales? Find out in TrafficDefender’s new infographic.
July 2, 2020
TrafficDefender™ helps businesses cope with shoppers’ Covid-19 lockdown demand
TrafficDefender™, powered by Netacea, puts the power to control online traffic in the hands of your organization, with enterprise-grade queue technology.
May 1, 2020
A Virtual Waiting Room – Not Just for Black Friday
Using DNS enables an easy and rapid implementation as it does not require any code changes to the website.
April 8, 2020
A Maintenance Page is not a Virtual Waiting Room
If you see the message “we’re busier than usual” on your favourite retail site, it’s likely the website has crashed due to traffic spikes overloading the systems, causing infrastructure failure.
April 7, 2020
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