The TrafficDefender blog includes news, events and articles covering online queuing
A sudden peak in web traffic usually means more bots as well as genuine users. This poses a unique problem when implementing a fair queue system, but it’s a challenge TrafficDefender is well equipped to face.
Often when describing virtual waiting rooms or online queues, we only hear about the technical implications. However, the most important factor is the UX, or how a virtual waiting room makes visitors feel.
An influx of web traffic to a retail site can cause very public problems, potentially crashing sites and damaging the customer experience. But even if the site can handle increased demand, a virtual waiting room can help to fulfil orders as promised and meet the high expectations of consumers.
As we look forward to a lockdown-free summer, albeit with international travel restrictions still in place, huge swathes of holidaymakers are looking to book “staycations” at mainland UK resorts and hotels. Will this welcome boost for the leisure industry stretch booking systems too far under unprecedented demand?
The pandemic has added new risks for businesses dependent on their online presence – even those that managed to adapt to the new challenges.
A sudden flood of web traffic isn’t always good news for businesses. Here are some potentially damaging consequences of peak web traffic.
The rapid rollout of Covid vaccines has forced healthcare providers to act, leading to overwhelmed booking platforms and frustrated users.
From hackers to bots and even surges in traffic, are you prepared for the threats facing your website and brand in 2021?
Retailers faced new challenges when the highly popular PS5 launched last year. How can virtual waiting rooms help retailers manage demand?
Large spikes in website traffic can cause site outages, unhappy customers, reduced profits and damage
What did we see on Black Friday 2019 and how can your business prepare for this year’s holiday sales? Find out in TrafficDefender’s new infographic.
TrafficDefender™, powered by Netacea, puts the power to control online traffic in the hands of your organization, with enterprise-grade queue technology.
Using DNS enables an easy and rapid implementation as it does not require any code changes to the website.
If you see the message “we’re busier than usual” on your favourite retail site, it’s likely the website has crashed due to traffic spikes overloading the systems, causing infrastructure failure.
In a previous year, AO.com embarked on a Black Friday campaign to maximise sales revenues prior to Christmas. The marketing investments they made performed exceptionally well – too well.
Stay up-to-date