TrafficDefender Blog

Website capacity can be hindered by bottlenecks, slowing down or crashing the site at critical moments. How can site owners mitigate this?

Website capacity must be carefully balanced to be cost effective and fit for purpose at peak times. Is your site’s infrastructure ready for peak traffic?

Many retailers use virtual waiting rooms to prevent website crashes. However, our customers report increased conversion rates after using TrafficDefender.

According to Black Friday best practice, retailers must optimize revenues and customer experience by ensuring stock levels are synced with UX.

Ahead of Black Friday, any kind of wait online might seem like bad UX, but it’s the experience whilst waiting that determines how long the wait really feels.

Everyone loves the buzz and excitement of a hot drop, but how can retailers translate the hype for their new product into a successful online sales event?

As the old saying goes, “good things come to those who wait”. The more exclusive something is, the more value we place on it. How can virtual waiting rooms help retailers take advantage of this basic psychology?

Influencer marketing allows brands to gain exposure with specific audiences. But if their website crashes under sudden demand, how can they reap the rewards?

Every major eCommerce site owner knows how important site speed and availability are at peak times. Virtual waiting rooms and online queues are essential in this strategy.

As eCommerce is booming, the savvier retailers are using virtual waiting rooms to strengthen their brands, engage customers, and maximize online revenue.

Online marketing enables smaller brands to find and speak directly to their audience. How can virtual queues help online retail businesses maximize these opportunities?

Often when describing virtual waiting rooms or online queues, we only hear about the technical implications. However, the most important factor is the UX, or how a virtual waiting room makes visitors feel.

An influx of web traffic to a retail site can cause very public problems, potentially crashing sites and damaging the customer experience. But even if the site can handle increased demand, a virtual waiting room can help to fulfil orders as promised and meet the high expectations of consumers.

The pandemic has added new risks for businesses dependent on their online presence – even those that managed to adapt to the new challenges.

A sudden flood of web traffic isn’t always good news for businesses. Here are some potentially damaging consequences of peak web traffic.