The TrafficDefender blog includes news, events and articles covering online queuing
As the old saying goes, “good things come to those who wait”. The more exclusive something is, the more value we place on it. How can virtual waiting rooms help retailers take advantage of this basic psychology?
Amazon Prime Day is the biggest sales event of the year for the eCommerce giant. Now, other retailers are cashing in on the Amazon Prime Day halo effect.
Influencer marketing allows brands to gain exposure with specific audiences. But if their website crashes under sudden demand, how can they reap the rewards?
Several pilot events in the UK are being made open to very limited numbers. How can online ticket sales for these reduced capacity events be kept fair?
Are you ready to take your eCommerce business to the next level? Set yourself up for success with BigCommerce and TrafficDefender.
It’s a big week for holidaymakers in the UK as borders reopen for international leisure trips, albeit with restrictions. But are booking sites ready for the sudden demand?
Every major eCommerce site owner knows how important site speed and availability are at peak times. Virtual waiting rooms and online queues are essential in this strategy.
As eCommerce is booming, the savvier retailers are using virtual waiting rooms to strengthen their brands, engage customers, and maximize online revenue.
Online marketing enables smaller brands to find and speak directly to their audience. How can virtual queues help online retail businesses maximize these opportunities?
Welcoming millions of visitors to their parks annually, Disney have mastered the art of designing “queues that don’t feel like queues”. What are some of the tricks of the trade that online businesses can take from Disneyland when designing online queuing experiences?
A sudden peak in web traffic usually means more bots as well as genuine users. This poses a unique problem when implementing a fair queue system, but it’s a challenge TrafficDefender is well equipped to face.
Often when describing virtual waiting rooms or online queues, we only hear about the technical implications. However, the most important factor is the UX, or how a virtual waiting room makes visitors feel.
An influx of web traffic to a retail site can cause very public problems, potentially crashing sites and damaging the customer experience. But even if the site can handle increased demand, a virtual waiting room can help to fulfil orders as promised and meet the high expectations of consumers.
As we look forward to a lockdown-free summer, albeit with international travel restrictions still in place, huge swathes of holidaymakers are looking to book “staycations” at mainland UK resorts and hotels. Will this welcome boost for the leisure industry stretch booking systems too far under unprecedented demand?
The pandemic has added new risks for businesses dependent on their online presence – even those that managed to adapt to the new challenges.
A sudden flood of web traffic isn’t always good news for businesses. Here are some potentially damaging consequences of peak web traffic.
The rapid rollout of Covid vaccines has forced healthcare providers to act, leading to overwhelmed booking platforms and frustrated users.
From hackers to bots and even surges in traffic, are you prepared for the threats facing your website and brand in 2021?
Retailers faced new challenges when the highly popular PS5 launched last year. How can virtual waiting rooms help retailers manage demand?
Large spikes in website traffic can cause site outages, unhappy customers, reduced profits and damage
What did we see on Black Friday 2019 and how can your business prepare for this year’s holiday sales? Find out in TrafficDefender’s new infographic.
TrafficDefender™, powered by Netacea, puts the power to control online traffic in the hands of your organization, with enterprise-grade queue technology.
Using DNS enables an easy and rapid implementation as it does not require any code changes to the website.
If you see the message “we’re busier than usual” on your favourite retail site, it’s likely the website has crashed due to traffic spikes overloading the systems, causing infrastructure failure.
In a previous year, AO.com embarked on a Black Friday campaign to maximise sales revenues prior to Christmas. The marketing investments they made performed exceptionally well – too well.
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