Bargain hunters spent a record $7.4bn online on Black Friday 2019, snapping up computers, tablets, smartphones and smart TVs at discounted rates. However, 2019 was also a record-breaking year for website outages, with businesses unable to handle the surges of shoppers hitting their virtual stores.
Without proactive and pre-emptive solutions in place, spikes in inbound web traffic can put additional strains on the website experience when website and app infrastructure cannot support the additional visitors. This leads to a poor customer experience, website or app failure, and of course impacts revenue, customer satisfaction and brand reputation.
As we approach Black Friday 2020, we discuss how the surge in online traffic driven by COVID-19, is likely to impact consumer behaviour, with technical insights and advice for retailers preparing for their busiest time of the year.
Watch the webinar on-demand as TrafficDefender CTO Andy Still, explores the common challenges faced by businesses during busy periods and provides steps for ensuring website availability when it matters most.
Here’s what you’ll learn:
- What happened on Black Friday 2019
- What the new normal traffic trends look like in a COVID-19 world
- Why is it a challenge to keep your website operating during Black Friday?
- Practical steps for preparing your website and maximizing profits