Discover how holiday websites can successfully welcome customers back this summer without fear of their websites cracking under the pressure.
When: Thursday 20th May 2021 at 4pm BST
Travel, leisure and hospitality were hit hard when the pandemic struck. Yet, being cooped up at home for a year has only intensified the public’s desire to book holidays. As the world reopens, this sharp rise in demand for vacations is taking many businesses from no bookings to maximum capacity – and beyond – very suddenly.
An unprecedented influx of traffic can have devastating effects on booking systems. Web performance issues, loss of functionality and system crashes are just some of the frustrations facing customers and businesses.
In this live webinar, discover how holiday websites can react quickly and succeed in welcoming customers back, without fear of their websites cracking under the pressure of increased demand.
Here’s what you will learn:
- How the easing of travel restrictions, both domestically and internationally, creates both risk and opportunity for holiday, travel and leisure websites
- Why it’s imperative for websites to prepare for sharp and unpredictable spikes in traffic
- How to ensure your travel, leisure or hospitality website is ready for the 2021 booking bonanza
Speakers
James Oakes
Head of TrafficDefender
James works closely with clients to help them understand their websites’ traffic profiles, allowing them to react strategically to challenging situations. James has worked closely with travel, leisure and hospitality businesses over the past year to help them succeed in optimising their booking systems ahead of peak traffic events.
Andy Still
CTO & Co-founder, Netacea
Andy is a pioneer of digital performance for online systems, cutting his teeth on ensuring Glastonbury could sell out online back in 2005. As Chief Technology Officer of Netacea, he leads the technical direction for TrafficDefender. Andy has authored several books on computing and web performance, application development and non-human web traffic.
