The Art of the Online Queue

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Digital interaction between brands and consumers is increasing year on year, with online retail’s share of overall commerce sales seeing a 41.7% boost in 2020 over 2019. In response, many businesses are using virtual waiting rooms to stay online when faced with overwhelming web traffic.

But a well-designed virtual waiting room has so much more to offer these businesses and their customers.

In fact, a carefully constructed online queuing experience forms an important part of omni-channel strategy. An engaging virtual queue UX can reinforce branding, generate hype and even collect customer data to bolster personalisation.

This white paper explores the value of the virtual waiting room beyond preventing website crashes and slowdowns during sales events.

You will learn:

  • The full value of a well-designed virtual waiting room to businesses
  • How to use queuing psychology to improve customer experience
  • The queue page features helping brands exceed expectations and achieve business goals

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