Is your retail business prepared for Black Friday 2021?
The pandemic meant Black Friday 2020 took place exclusively online, breaking eCommerce revenue records. More people than ever are now shopping online, generating unprecedented growth for many eCommerce businesses.
Selling more online puts sharp focus on the need to prepare web and mobile platforms, especially for events like Black Friday and Cyber Monday, which create huge spikes in traffic that can easily crush web infrastructures. At the same time, marketing departments are under pressure to increase reach and drive record sales every year.
In a crowded market where shoppers can click away to competitors in a split second, ensuring your marketing and technology support rather than hinder each other has never been more important.
In this whitepaper, learn how retailers are preparing for another record Black Friday and Cyber Monday with insights from TrafficDefender and digital marketing experts Spike Digital.
In this exclusive guide you will learn:
- How the pandemic continues to affect shopper behavior and what this means for Black Friday 2021
- What major retailers are doing to prepare for this year’s Black Friday weekend
- The benefits of using a virtual waiting room to ensure profits are maximized against marketing and infrastructure spend for Black Friday