TrafficDefender Blog

Using DNS enables an easy and rapid implementation as it does not require any code changes to the website.

If you see the message “we’re busier than usual” on your favourite retail site, it’s likely the website has crashed due to traffic spikes overloading the systems, causing infrastructure failure.

In a previous year, AO.com embarked on a Black Friday campaign to maximise sales revenues prior to Christmas. The marketing investments they made performed exceptionally well – too well.