If you see the message “we’re busier than usual” on your favourite retail site, it’s likely the website has crashed due to traffic spikes overloading the systems, causing infrastructure failure.
In a previous year, AO.com embarked on a Black Friday campaign to maximise sales revenues prior to Christmas. The marketing investments they made performed exceptionally well – too well.
April 7, 2020
Stay up-to-date
Subscribe to our newsletter to get the latest virtual waiting room updates sent direct to your inbox.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok